I went to see the new Harry Potter this weekend. My wife (a huge Harry Potter fan) and I caught an 8PM showing (an important fact) on a Saturday night. There were some decent previews, but the one thing that stuck in my mind was one commercial. It was a black and white cartoon where these “Deviants” murdered “Sheeples” in brutal ways. There were a couple of beheadings. At one point a Deviant skinned a Sheeple and wore his skin like a costume and did a little victory dance. At the end it turned out it was a commercial for a Toyota Scion.
The commercial one of the most gruesome cartoons I’ve seen. For this reason I won’t link to it. By mentioning this, I’m giving Toyota the press they were looking for. Bad press is better than no press at all. So go ahead and watch the advertisement via YouTube or whatever. I won’t link to it here, you are on your own. Ask yourself if that’s what you want the kids of America watching. It’s one thing to show such a commercial during a movie intended for more adult audiences, but for Harry Potter? There are ways to push a product and then there’s glorifying brutal murdering and passing it off as “the cool this to do.”
I think I feel stronger about this because it was an advertisement – not the form of entertainment itself. If I buy some gruesome video game or watch a horror movie, I know what I’m getting into. The strange part about my stance on this is that I’m usually the most liberal person you’ll ever meet. Perhaps I’m not as liberal as I thought I was…
Aside: For those interested in a review of the movie… It was good, but it seemed like they tried to squeeze too much into a 2:20. I don’t read the books, so I found I could really use a “last time on Harry Potter…” They still moved things along extremely quickly with the final battle not drawing any “goose-bump” moments that you might get from Rocky or even the first Matrix. I’ve gotten used to these moments watching Buffy the Vampire Slayer. The ending of the movie could have learned quite a bit from Xander’s broken yellow crayon speech.