Since I’ve resigned from my day job, I’ve found myself watching a fair amount of CNBC. I find that I learn something new almost every hour. However, for the second time this week, I want to focus on the commercials. In particular Lincoln Financial has a brilliant campaign going on. As opposed to this Ebay campaign that tries to glamorize people buying junk that they probably don’t need, Lincoln Financial’s campaign is designed to make you think about the future. I think these commercials are very well done, even if a couple of them do make me shed some man-tears a couple of times a day. Interestingly two of these YouTube spots differ slightly from the commercial that actually airs on CNBC.