“I’m the assistant to the traveling secretary. I’m going on the road trips with them! I’ll be on the plane… I’m working in Yankee Stadium! This is a dream, I’m busting, Jerry, I’m busting!” — George Costanza

I’m excited… like George I’m busting. A friend and I have a business idea that we think simply can’t fail. Like of the best ideas out there, it just fell into our lap. We’ve sat down and crunched the numbers about 30 different ways and each time, it’s profitable… very profitable. Our costs could potentially be low. The value we add would be great. The barrier to entry for other competitors is not huge, but it’s enough. That’s about all I can say for now – I’m not going into specifics while we are in stealth mode.

I haven’t felt like this since college. A good friend and I would stay up all night dreaming about business plans. We thought about putting on a mini-Woodstock at our college. We figured there would be no way we couldn’t clear a lot of money. We later found that there were a lot of difficulties in running a concert – we simply didn’t have the industry knowledge to know how much work there was. One of our other ideas was a premium vodka bottle – with cheap vodka inside – sold at a premium price. Our theory was that the bottle would convince people that the vodka inside was actually better than it was. I’m not sure it was the best idea, but you see a similar thing in the wine industry sometimes.

The result of this new business opportunity has me extremely excited. It’s amazing how much energy I’ve found. It’s night and day versus the time I was working full-time looking at another 35 years of the same routine each day.

Maybe the idea will flop. There is always the chance that our potential customers won’t understand the value we can provide. We believe we can build a very compelling case with oodles of independent research. Even in this worst case scenario, I’ll look back to what I’m feeling now and realize how successful it was. The power of a dream is priceless.

Photo Credit: Elfeda