It was really difficult to decide on a title for this article. My other thoughts were “Surprise Honey, I Decided to Postpone Our Retirement” or the much more boring, “I Still Don’t Like Lexus’ Holiday Commercials.”
Last year I wrote about how I will boycott Lexus for likely the rest of my life. I thought that they’d get bad public relations from their commercial campaign suggesting that giving a Lexus for Christmas is a good surprise. I guess they either didn’t market test the commercial or that I’m in the vocal minority.
If you have a minute, view the commercial yourself. It starts off with a husband calling his wife and lying to her about being stuck at work. This is a little white lie and I’m not going to punish Lexus too much for it, but you’d think they could come up with something better. The wife leaves the house to pick up their kid at sports practice and there’s a new Lexus with a bow waiting in the driveway.
I’d like to imagine the reaction my wife would give if I did something like that. I would surely be in the dog house. There are Christmas gifts and there’s giving one that’s 50% more than what the average household earns in a year. The only way I could get away with that is if I also announced that I made a million dollars earlier in the day. Since that million dollars would be around $600,000 after taxes, I might be able to get away with using 10% of it for an extravagant toy. However, even that is stretching it.
Is there a circumstance where you would consider a $60,000 purchase without discussing it with your significant other? Let me know in the comments below.