My car isn’t that old, just 5 years. It has very few miles on it, probably around 50,000. However, at some point, I’ll have to think about a replacement car. When that time comes, I won’t have to consider getting a Lexus.
I’m sure that Lexus makes a fine car. My friend even had one a few years ago. I even like their convertible hardtop. That said, their Christmas commercials has left a bad taste in my mouth. And I’m not the only one.
For those who haven’t seen the commercials, various people and couples are giving their significant others a new car for Christmas. What percent of people can make this kind of decision? I imagine that for each person that can afford it (their target audience), they are alienating the 99 others. Maybe Lexus is thinking that even bad publicity is better than no publicity at all.
Lastly, I can’t help but wonder who would want their significant other to choose their car for them. Would they know that I want this brand of Lexus? Would they know the colors and options that I was looking into? If so, maybe it makes sense, but we are now probably talking about a 1 in 10,000 target audience for Lexus.
Thanks Lexus, you made my next car decision a little easier.