I have a good friend who is an optometrist. She asked me about putting together a website for her business. Since she’s a good friend and I can put together a decent-looking website quickly, I offered to do it for free.
I got something up and running for her within the hour. It wasn’t very pretty… design is not my expertise. My thinking was, “Here it is for free. If you want to hire a designer, you can make it look a lot better. However, for now you’ve got something you can show clients.”
The website wasn’t a big priority for her. It was more of a box on the checklist. Her customers asked for it, so she had to have something.
It worked well-enough for a couple of years. Then she decided she wanted to get really serious about her internet presence. She wanted a great looking site, updated content, and marketing. I certainly couldn’t provide that for free. I didn’t want business to come between our friendship, so she found another company who could do all that for her.
Sometimes it’s worth paying for quality, right?
I was going to a new dentist last week. I didn’t know the exact address and I wanted to have driving directions there. I put the name into Google and found a beautiful website. It seems as if they had found a company that has marketing for dentists. It was exactly what I needed.
Of course, it had the driving directions that I needed. It even imported them to Google Maps on my phone. I was there in now time.
I couldn’t help think that the bar had been raised. Medical professions need to consider their web presence. If they don’t, their competitors will.