I’m blogging live from Finovate today. Here’s an update from the third demo session:
- Mint – Releasing Financial Fitness… get a financial score based on how close you adhere to 5 personal finance principles over the last month: 1) Know your money 2) Spend less than earn 3) Use credit and debt wisely 4) Investing what you save 5) Prepared for the unexpected… Mint said this makes it “game-like”, which is something that I’ve told MoneyStrands they needed almost a year ago. I wrote this in the past (Feeling Poor: Here Are The Two Largest Reasons Why)
- Pertuity Direct – A little like P2P, but bundles similar loans into groups similar to mutual funds.
- SecondMarket – Facilitates trades of illiquid assets. It seems very much like Ebay for financial products of the rich of and famous. Like Ebay: it doesn’t take inventory.
- Acculynk – PIN debit transactions for online shopping. Security for shopping. Jumbles PIN as you enter them online. I get bored by security presentations.
- Aradiom – Security software for mobile phone applications. This is necessary, but it’s not exciting unless you are creating a financial application for a cell phone. They got deductions from me for mentioning all other phones except for the Palm Pre.
- LowerMyAssessment.com – Helps homeowners save on money on property taxes. Seems like Zillow, but they say is better (i.e. “financial-grade”). In less than two minutes they said they can save me money since my assed value is 35,893.00 more than my FairMarket Value
- MoBank – Make iPhone or iTouch payments. I think I heard a month ago that Apple is entering this space. Seems cool, but I want to make sure it works with all phones and all merchants. Otherwise it’s a non-starter for me.
- ZimpleMoney – Online financial agreements: loans, leases, rent, billing, etc. It’s delivered as software as a service. Overall it’s pretty cool, I like it.
- Jwaala – I liked them a lot last year, and still like them this year… They are a lot like Strands, Mint, Wesabe, etc… but they partner with banks. If your bank doesn’t participate
I like Mint’s Financial Fitness if you couldn’t tell – I can’t wait to check it out and see how much I fail. ZimpleMoney is also pretty cool, but it’s a step behind in my voting.