Video content is endlessly beneficial. If you’re looking to boost your online marketing campaign, one thing you most definitely want to include is video content. Videos have become extremely popular, especially on social media networks. A study conducted by Smart Insights found that by the year 2020, 80% of online consumer traffic will be driven by video content.
With so many people watching so many videos, it only makes sense to use videos as a way to build and boost your online presence. Here are some ways that video content can be used to connect with your audience while also promoting your brand.
Introduce New Products
It’s one thing to add a product to your online store and to market it with an email that announces its release. But, you can pique even more interest and drive even more leads and sales by creating a video.
Consumers like to see new products in the flesh. Make a quick video that shows off your new product, to include important details such as:
- Why its unique/worth purchasing
- Benefits of buying
- Price
- Any introductory sales or promotions
Post the video on your website and on your social media pages to get the most traction and visibility. Introduction videos are fun, and in the days prior, you can tease customers with short video snippets to build a sense of surprise.
Improve Search Engine Result Listing Position
What good is content if it can’t be found? An important part of building your online presence is improving your search engine result rank. The higher you appear in the results, the more likely a user is to click to navigate to your website or social media page.
But what’s a Google rank really worth? A lot, according to statistics. Close to 75% of all clicks go to the first page. Numbers also show that around 33% of clicks go to the first listed website, while the second gets 15%, and the third 9%.
Google and other search engines love unique content. By embedding a video on your website and then including the URL in the video description, you can easily boost your page rank. Using popular hashtags within your business’ industry will also produce measurable results.
By continuously posting new videos on your website, you can further improve your result rankings.
Interact with Your Audience
You can have thousands of Facebook and Instagram followers, but what good are the numbers if you aren’t seeing any kind of return? Video content is great in that people on all social media platforms have grown to love it. As a business, you can use video content as a way to personally interact with your audience.
To most consumers, a business is nothing more than a name that markets its products in order to make money. But what if your audience could see the human face behind the name? Video content, especially live streaming, Q&A sessions, and behind-the-scenes videos, are effective ways to show the human side to your business.
Let your audience speak and interact with you in real-time. This interacting creates lasting relationships, trust, and a connection that you just don’t get from reading a blog or liking a photo.
Better Engage with Mobile Users
Over the last few years, a growing number of people have switched to using their mobile phone as their go-to connected device. The days of sitting at a desktop computer in order to browse the web are slowly dwindling. This means that the content you create needs to be tailored for mobile users, small screens and all.
Video content is great for mobile users, especially if you use a mobile phone to create the content! Pay close attention to the quality of your mobile video content. Viewers aren’t going to be interested in grainy video or shoddy audio quality.
You can make the best use of your mobile phone for video creation by going live. A mobile phone allows you to walk around and move about, making it the perfect way to live stream a walk through your business’ office or even providing a behind the scenes look of how your product is created.
If you want to create videos on YouTube with lots of likes, you without a doubt need to cater to the mobile crowd.
Conclusion
There are many factors that go into building a solid online presence. One piece of the puzzle that you won’t want to forget is using video content. With a variety of videos that cover a wide range of topics and styles, you can more effectively encourage interaction and engagement with your followers. In turn, you can create and nurture connections that allow you to build a social network of brand ambassadors that will stick with your brand for years to come.