I live in the nexus of salesmen – or so it seems. At least once a week, we get a visitor looking sell something. Two young ladies knocked on my door the other night. When I answered, they introduced themselves as Beth and Jenn. They had me guess why there at my door. I guessed that they were selling magazines – 92% of the time it’s magazines. Jenn, who did 95% of the talking, informed that it was not magazines, but “periodicals.”
One thing I’ve from these solicitors is that they are brilliant. Whatever trick or line you have, they have a counter-line waiting. The first thing these ladies did is ask if they can come inside since it was cold out. When I’m home alone, I don’t particularly enjoy letting total strangers in my home. However, it was hard to say no them with their chattering teeth. Against my better judgment, I let them in.
Once inside, they looked around to see what they could use against me. First they saw a picture of me and my wife. They started to ask about her and if she’s into fashion (because they have fashion magazines). Our Red Sox drink coasters caught their eye and they asked if I was interested in sports (the ESPN magazine was worth over 3000 points). Score a couple of points for them, they’ve got me engaged in conversation.
For the next 5 minutes, it’s a great game of tennis. They keep on serving pitches for magazines, I keep giving excuses for not buying them. Jenn goes as far as writing up a slip for ESPN The Magazine. It’s only $60 for 52 issues – plus $15 in shipping and handling. As Jenn said, “the mailman needs to get paid too.” She then gives me the slip (with two smiley faces) and her hot pink pen to sign away my $75 for a magazine that I don’t want. When I explain that I don’t want the magazine, they get disappointed, “You don’t want to us to go to Europe?” At that price, no I did not. I finally convinced Jenn and Beth that I wasn’t going to buy. I promptly looked up the price on ESPN. It didn’t take me long to find that I could buy 26 issues for $26 – and get a free fleece.
I despise the companies behind these promotions, but I have to admit that they have a great business plan. They get aggressive salespeople, offer them the chance at big prizes, in an effort to sell overpriced products. Their “innovation” or “product” is quite often marketing – and trying to trick or guilt people in bad deals. I have to remind myself this every time the come to my door.
How do you deal with door-to-door salespeople when you don’t want the product?
Image Credit: The Hotspot Online