Yesterday I wrote about free tacos from Taco Bell (available today), but that’s small potatoes. The real winners are Jordan’s Furniture customers who took advantage of a furniture promotion. The promotion offered to refund all the customers’ money if the Red Sox won the World Series.
Now thousands of people are cashing in to the tune of more than $15M. Jordan’s Furniture doesn’t have to bear the brunt of the promotion. They bought insurance, so it’s the insurance company that has to pay up. When I live in Boston, I had always bought my furniture from Bob’s, but that promotion would have been tempting for me.