“Who’s to say what’s impossible
Well, they forgot this world keeps spinning
And with each new day
I can feel a change in everything
And as the surface breaks, reflections fade
But in some ways, they remain the same
And as my mind begins to spread its wings
There’s no stopping curiosity
I want to turn the whole thing upside down
I’ll find the things they say just can’t be found
I’ll share this love I find with everyone.
Who’s to say I can’t do everything
Well, I can try”
– Jack Johnson, Upside Down
That feels like a blog title from 2009. I seem to remember everyone starting a blog with the idea of getting rich. I started Lazy Man and Money in 2006 and didn’t know you could make money with a blog.
It’s around 16 years later and I’ve made a little more than $600,000. I’ve had some offers to buy Lazy Man and Money, but never for $400,000. It’s at the point where the blog means more to me as a reflection of more than a third of my life than it does to someone else trying to make money from the traffic. It seems like in maybe 10 years it could get close to $1 million. That would be a cool 25th-anniversary milestone.
However, this article isn’t about Lazy Man and Money. It’s about the site I launched this year, KidWealth.com. If you are a regular reader, you’re probably a little sick of me giving it side mentions in every article. If that’s the case, you might want to click away now.
I thought it would be interesting to go through the process I’ve used to build Kid Wealth. Is Kid Wealth a million dollar blog? No, it is not. It isn’t even a 10 cent blog at this point. In fact, It’s about $1000 in debt. Ouch! That’s a bad ROI for my time so far. That’s okay, I’m trying to build an audience of parents interested in helping their kids become financially literate. I don’t plan on ever having ads or selling a product or service. Instead, I’d like to make money by providing great information and connecting people with valuable products and services.
Can Kid Wealth Become a Million Dollar Blog?
Well… a lot of things have a possibility of happening. Obviously, the odds are not good. It’s extraordinarily difficult to build a blog that popular. Instead of looking at all the reasons why Kid Wealth won’t be a million dollar blog, what if I went through a few reasons why it will be a million dollar blog.
- Great Brand/Domain Name
A lot of people tell me they like Lazy Man and Money as a brand, but it’s a mouthful. My fingers get tired just typing the name. Kid Wealth is short, easy, and doesn’t require an explanation. I was able to get almost all the social media accounts. It’s a brand that I can envision on national television.
- I’ve Got (Some) Connections
I start Kid Wealth, a personal finance website, with many connections to other personal finance writers. I had thought about creating a website around teaching kids programming, but I’m not active in the teaching, kids, or programming communities.
- I’ve Got Time
I’m on a 25-year pace to make Lazy Man and Money a million dollar brand. I hope to have another 25 years on Kid Wealth. That makes it easier to get to the million dollar mark. Also, I have inflation on my side. In 20 years, a million dollars would only be $550,000 in today’s money. Did I just cut that million dollar target almost in half?
- I’ve Got a Budget
I built Lazy Man and Money without using money to advertise it. I spent very little money to help grow it. I don’t mind spending on Kid Wealth. As I mentioned above, I’ve already spent around $1,000 (details to follow in a future post). It would be nice to say that Kid Wealth has made a million in profit, but I’ve found many of the hype bloggers stick to the revenue numbers and neglect the expenses. I’m hoping I don’t have to resort to that, but if I had to spend $50,000 to make Kid Wealth a million dollar blog, it’s a great, great, deal right?
At the end of the day, it doesn’t matter too much to me if Kid Wealth doesn’t make a ton of money. That’s not why I started it. As of now, I’m enjoying creating the best resource I can. There’s always something to work on. A few days this past week, I didn’t feel like writing new articles, so I spent time making the home page look good.
I think the heyday of blogging is over. You guys should start a YouTube or Twitter channel instead. It’s like reading a book vs watching TV. It’s just more accessible to the masses.
Lazy Man says
It’s true that the blog heyday is over. I probably should have said Million Dollar Digital brand. Kid Wealth does have a Twitter account. Oh, just realized that maybe you meant Twitch channel. No one wants to watch me play video games.
I’ve got an idea for how to do YouTube. It’s can’t be me on camera though, because again… no one wants to watch me talk on camera. I haven’t had any luck getting the kids to do anything constructive on camera, so that’s a dead-end for a few years.
I have started an Instagram account for Kid Wealth, so there’s that.
I want to do something bigger than a blog, but it’s not like I have the capital to a couple of million developing a Nintendo Switch game.
The other important argument that you might make is that it’s tough to compete in the attention economy. I wouldn’t disagree with that, which is why I would still have a foundation in my dog boarding business with investing playing the big leading role.
Impersonal Finances says
Agree with Joe that it’s all Substack/newsletters and social media these days it, though I still prefer the blog platform and that’s largely where I consume written content. I would be curious to hear more about your path to $600k in revenue if that’s something that you’ve covered. Is that primarily Adsense/Mediavine or affiliate deals? In two years I’m up to about 500 bucks haha.
Lazy Man says
I don’t know if I’ve covered it elsewhere, but I’ve been blogging for 16 years. From that perspective, it is $37,500 per year. It’s been a mix over the years. It’s say it has been mostly display advertising (AdSense/AdThrive) followed by sponsored posts and then affiliates.