Another month is in the books… or should I say my Excel spreadsheet. My spreadsheet is designed such that each row is it’s own advertiser and the each column is a month. Over the course of a year the advertiser rows grow quite a bit. Even though some advertisers drop off, new ones come aboard. One of the exciting things about a fresh calendar year is that my new sheet looks much, much cleaner. I get excited by silly things.
This month I made $2041.46 after taxes from my websites. This month contained the typical game of juggling – some advertising formats dropped off while others were added or improved. I know that many will read the $2000 number and say that it’s a very good number. I think it’s all about expectations. I haven’t seen that number grow in some time… which is a bit saddening. On the other hand, in this economy perhaps I should be happy that it hasn’t dropped in half.
If I were to take out my crystal ball, the next 3-4 months is going to be good. I have a few advertisers who I could see not renewing. On the other hand, with tax season upon us, perhaps there’s the opportunity for some tax company to look to advertise here. I haven’t had much luck with that in the past, so I won’t count on it this time.
Thanks so much for posting this – actual stats are more helpful than ever!
The Digerati Life says
You said that you are predicting that the next few months are going to be good? Even as advertisers pull out? I’m not sure about this year although next year may be rosier. I’m crossing my fingers.
Lazy Man says
Maybe I worded that wrong. I predict the next couple of months will not be so good. However, tax season is generally a good thing for personal finance bloggers. Intuit, come out, come out, wherever your advertising dollars are.