With 2011 now a distant memory, it's time to go back and look at my goals for 2011. That's one major benefit of blogging, there's accountability baked into everything I do. In 2011, I had set 5 goals, most of them business-related.
- Traffic to my Websites - Goal: Increase by 100%. Actual result: Increase by 21% - That's a colossal failure, right? It could have been much worse. Google Panda hit many of my blogging colleagues and they lost traffic. I didn't get the website I was hoping to off the ground, which was a direct consequence of #3 below.
- Revenue from my Websites - Goal: Increase by 50%. Actual result: Increase by 92% - It's amazing what the right kind of advertising deal can do. By the end of the year, I was making in a month what I made when I was an underpaid software engineer that lead to the creation of this website five years ago.
- Continue to Fight Against MonaVie and other MLM Scams - This is a pretty big win.
In my goals, I also mentioned iJango, which was pretty much a straight-forward pyramid scheme. It's no longer in business. Consumers who paid a one-time fee $150, plus $20 a month to have their own web store were left holding the bag.
I wrote about a new MLM, One24, which appears to be a straight-forward pyramid scheme. They threatened to sue me for defamation, but found that they had no grounds. So instead they had to create a podcast addressing my post, where they missed all the major points, especially the most important one of them hitting the FTCs guidelines of being a pyramid scheme. In fact, they tacitly confirmed it in the podcast.
It was a good year in busting MLM punks. However, they are like the Hydra, and they keep coming back. Scamming people out of their money is too profitable I guess. As my friend Vogel says, "we'll just keep chopping off heads."
- Write an eBook - It didn't happen. I had put some significant effort into it, but when I tried to outsource a couple of items (formatting and such) it didn't work out. It would have cost me a good amount of money and if I wanted to update it, it seems like I'd have to pay the formatting costs all over again. I either picked the wrong person to outsource it too, or need to do it myself.
- Get Healthy - Goal: Lose 15 pounds and weigh 165 pounds. Actual result: Lost 5 pounds and weigh 175 - I had gotten below the 170, but the holidays and playoff football games has put a few more back. I'm still pretty happy with the result.
Overall, I'm pretty satisfied with the year's results. Like everything there were some ups and some downs. I would like to have hit more traffic and made that eBook, but those are overshadowed by the larger goals of surpassing my revenue goals and helping consumers steer clear of MLM scams. If I were to do the same in 2012, you'd see a very, very happy Lazy Man.
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