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MonaVie Turns to Thought Control to Prevent Mass Exodus

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I hope everyone had a good Fourth of July yesterday. It seems like the Wednesday holiday has put the whole week in slow motion. With that idea in mind, I figure it's a good time to take short break from the typical personal finance articles and cover that another topic that interests me: multi-level marketing companies scamming people.

Over the last few weeks there have some interesting news about MonaVie. For newer readers, the Lazy Man community exposed the MonaVie scam which lead to the company to threaten me with frivolous lawsuits. Had I known about it at the time I would have hit them with the California Anti-SLAPP Project. I've spent some considerable time creating websites like MonaVie Scam in hopes of helping people avoid being scammed out of their hard-earned money.

Here's some of the news that I found particularly interesting:

  • Black Diamonds Leave MonaVie - The highest rank you can achieve in MonaVie is a Black Diamond. There are only a few people who reach this level and they make about a million dollars a year (according to the MonaVie Income Disclosure Statement). In short, these are dozen or so lottery winners in the millions who have joined MonaVie only to lose money over the years.

    So why would people who were so fortunate to make their millions with MonaVie decide to give it up and leave to go somewhere else? These are the same people who put out countless videos suggesting that people MonaVie saved them from some financial disaster.

    It's MLM's dirty little secret.... the product doesn't matter. People have known and written about this for years. Still you see distributors actually pretend that they are interested they are interested in the product. In some cases of congitive dissonance perhaps they actually are... at least until someone offers them more money to pitch another "ground breaking" product.

    In this case another company that is growing, ZeekRewards (stay tuned for more on them next week), is offering these people a better deal to bring them over. Since these are independent business owners, you'd think they could sell juice and auction bids (that's what they are going to do) at the same time like how Wal-Mart sells toothpaste and televisions, right? That would only make sense in the real world, not the MLM distortion field.

    These people who left MonaVie will sure push ZeekRewards and claim that it is a great business opportunity - despite the fact that they were gifted the top ranking position. This is what happened with many MonaVie Black Diamonds. They were gifted Black Diamond status after they moved from Amway with their followers. That's the other dirty secret of MLM, the few people at the top who are making the big money, didn't typically do anything with that company at all.

  • MonaVie is going to start enforcing it's Policies and Procedures - Before this news about the Black Diamonds leaving MonaVie, MonaVie President Randy Schroeder (who left the Agel, another MLM to join MonaVie) warned that MonaVie is going to have to enforce it's policies and procedures. It's about time, because over two years ago, I pointed out that Mitch Biggs Scams People and MonaVie Condones It. I couldn't get MonaVie to enforce it's Policies and Procedures and get rid of a high-ranking distributor who made illegal health claims about the products multiple times.

    In this letter to MonaVie distributors, Randy Schroeder admits that MonaVie has "endured a time of turmoil." It's interesting that they are releasing this information now, claiming that it's passed. I noted in the past that Interest in MonaVie is Fading. Of course you don't have to take my word for it. Here's a Google Trends chart of MonaVie in the United States. It certainly doesn't look to me like that time has passed for MonaVie. It looks like the decline is steady.

    Why is MonaVie enforcing their policies now? Here's Randy Schroeder's story:

    "Two days ago, I received a message that led to a telephone call. It became clear to me that the time to fully enforce MonaVie policies has arrived. A great member of our distributor force told me of her dismay at the following situation: After working diligently for some time to help her husband see the value of the MonaVie opportunity with no avail, this member was able to persuade her husband to join her in St. Louis. Suddenly, he became her partner in yet another way—he fully committed himself to the development of their MonaVie business! Then, last week, this same husband was contacted by a member of their upline, attempting to recruit the couple into a competing business, all the while asserting that such activity was within MonaVie policy and would not be perceived negatively. What occurred? A reversal of the confidence and belief recently gained by the husband in our company and opportunity. The outcome was an effective unwinding of the great St. Louis experience. This is not fair and must not be allowed to occur even one more time."

    In other words, they had this guy scammed into the MonaVie business and another business came along and pitched another offer suggesting that he would be free to do both opportunities. This lead to MonaVie losing a distributor because they hadn't fully been able to brainwash this person with their St. Louis experience. So rather than compete for distributors fairly and allow them to choose the best opportunity for their personal situation, MonaVie is going to pull out the cult tactics and restrict conversation about other opportunities.

    Randy Schroeder closes up with the cult-ish, "you are either with us or against us" mentality:

    "My message is very simple: It is time to decide. If you are involved with another company in our industry, decide today... will you commit yourself to success in our business or to another? At MonaVie, we are faithful and will remain faithful to the protection of the business that you build. Permanent income requires permanent commitment!"

    How faithful were you to Agel, Mr. Schroeder? Oops we know the answer to that one.

  • MonaVie's response to the top people leaving is amazing - Now that you've read about the Black Diamonds leaving and MonaVie drawing a line in the sand saying, "You are either our friend or our enemy... Choose!" They released this confusing memo about their "open door" policy. For a company with an "open door" policy they certainly have a very unusual way of showing it with ultimatums like the one above.

    In this letter Randy Schroeder says:

    "Unfortunately, as we all have experienced at some point in our lives, some relationships end in a less-than-positive or constructive manner. If you feel that the actions being taken through social media by Mick and Vick Karshner and Rob and Lisa Alwin are having a negative impact on you or the people in your organization, my simple suggestion is to log into your Facebook account and 'unfriend' the Karshners and Alwins. This will prevent distributors in your organization from being subjected to any disparaging posts and videos delivered to your Facebook news feed."

    This is something that's seen often in MLM, but it is rarely talked about. Distributors like to claim that MLM brings together a great community. In fact MonaVie uses the term "community commerce" quite a bit because people know that MLMs are a scam and "community commerce" sounds more positive. However, that only works until you decide to expand your horizons and explore another opportunities. If you do that, then MonaVie is going to tell people to "unfriend" you and the "negative" impact you have in showing them a competing opportunity. This is a whole new chapter to MonaVie and Negativity.

  • Someone sent me a link informing me that Randy Schroeder was arrested for drug charges in 2005. I'm not surprised.

I wish I could say that all these were unique situations to MonaVie, but I've seen it in too many MLM companies now. It is the norm, not the exception.

Lost in all this is the fact that Randy Schroeder essentially admits here that MonaVie is a pyramid scheme according to the FTC guidelines:

"Avoid any plan where the reward for recruiting new distributors is more than it is for selling products to the public. That’s a time tested tip-off to a pyramid scheme."

Randy's letters clearly state that this action to prevent people from leaving is about protecting distributor's businesses. If these distributors are rewarded more for selling product to the public, this would be a good thing for distributors' businesses... it would mean less competition from other others selling the same product to the public. However, if they are rewarded more for recruiting (a pyramid scheme) then losing the recruits would be damaging to their business and the pyramid scheme in general.

Some people wonder why I'm so against MLM companies and why I spend my trying to educate people to stay away from them. It's not just the bad business opportunities. It's not just the terrible products like $45 fruit juice. It's that these companies can't compete without preying on people's desire for financial freedom, brainwashing them (see the St. Louis experience), and applying cult tactics of information control all to make a dollar at the expense of millions of distributors who often out of work and desperate... the people who can least afford that dollar.

Last updated on October 13, 2015.

This post deals with:


... and focuses on:

MLM, MonaVie

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15 Responses to “MonaVie Turns to Thought Control to Prevent Mass Exodus”

  1. lattimore says:

    cant wait to see the zeek rewards write up. Their IDS boggles the mind compared to what their henchmen tell you.

    • Lazy Man says:

      It’s a lot of work breaking apart the Zeek Rewards stuff financially. Penny auctions add another level of complexity. Worse is that the compensation plan keeps changing from what I’ve read. I hadn’t even gotten to the point of looking to see if they had an IDS yet.

  2. TruthWillSetYouFree says:

    Oh, the hypocrisy and lies that spew forth from Randy Schroeder’s lips!

    The story that Randy told about the message he received from a distributor is only one instance in THOUSANDS of calls that I received on a daily basis at that company. There were quite a few loopholes you could jump through to line-switch, and the higher up your new upline person was, the more likely it was that MV would turn their heads. I cannot tell you the number of reports I filed about line changes and shady upline recruiting tactics and compliance issues and the like, how hard so many of us tried to enforce from the inside, only to have the company turn a blind eye and leave us hanging. So the fact that Randy comes out and says that NOW they will enforce the rules is laughable. You know as well as I do that those rules mean absolutely nothing compared to the almighty dollar.

    This ship is sinking faster than Randy and his ilk will ever admit to. They can’t get rid of the water fast enough. They are still laying people off, still nickle-and-dime-ing people inside and outside to cover losses, and still lying through their teeth about it all. I cannot wait for the day that it all comes to an end.

  3. Brent Hansen says:

    Great piece Lazy Man! The ship continues to sink. I believe it would be worthwhile to put Visalus under a microscope. Their ascent has been just as
    climactic as Monavie’s, it will be interesting to watch.

  4. No Team For Me says:

    I wish they would truly enforce this rule. Shouldn’t this apply equally to Orrin Woodward and his ‘LIFE’ business. What about all the people who received calls trying to get people to switch lines of sponsorship under Orrin’s new company? Why don’t they terminate Orrin & crew?

  5. Dave says:

    My big brother is a MLM sap. He goes from one to another MLM scam every few months. MonaVie was one of his most enduring. He had many people in the family hooked but he never asked me. I don’t know how anyone would buy it. It was so expensive.

    Good job on doing a thorough expose on them. Your blog was the only one to follow it this closely. Thanks. People need to be aware of this type of scam.

  6. Evan says:

    So do they not have non-competes?!

    • Lazy Man says:

      They do in their policies and procedures, but they weren’t really enforced. One of the things that these companies complain about is that policing their distributors is like “herding cats”. MonaVie wouldn’t know if someone were in another MLM unless he/she got to be one of their biggest distributors like the Black Diamonds that are leaving now.

      In reality they probably wouldn’t care very either. To some degree, MonaVie should be happy that product is being sold and if they kick a distributor out for participating in another MLM, they’d simply lose those sales. However, at the top levels, when someone leaves they bring thousands or tens of thousands of their “downline” with them, which is obviously not good for business.

      This puts MonaVie in a bind. They recruited so many people from Amway in the same way that people are being recruited away from them now. So when they were recruiting people away, they created this “open door” policy saying something like, “Hey you can leave and take your downline at any time. We aren’t going to be like Amway who are making your life difficult for leaving.” It’s a fine policy until the shoe is on the other foot. So now they have the “open door” policy, but they are going to encourage everyone to unfriend their friends and previous business partners and draw a line in the sand and bully its distributors with a “you are with us or against us.”

  7. TruthWillSetYouFree says:

    MV has a different kind of non-compete. In the P&P it states that you can be involved in other MLM companies, but you can’t advertise the other company’s products at an MV meeting or within so many feet of an MV meeting or so many hours before or after an MV meeting. At least that’s how it was when I was there. It could have changed since then. Heaven knows how many times the P&P changed during my time there.

    • Lazy Man says:

      Thanks Truth, I’ve read so many Policies and Procedures now that I have difficulty keeping them straight.

      Also as you mention the P&P are continuously changing. This is one of the key reasons why one wouldn’t want to build around MLM. With P&Ps changing, what was legal for you one day may not be the next. Your whole business can be decimated with a swipe of a pen changing that P&P.

  8. Contrarian says:

    “If you’re NOT scared or angry at the thought of a human brain being controlled remotely, then it could be this prototype of mine is finally starting to work”. – John Alejandro King

  9. TruthWillSetYouFree says:

    I know what you mean, LM. I used to have a binder where I would keep the old and new versions of the P&P stored. Every time a new one came out, I’d go through and highlight all the changes that I could find. What was interesting was that we had to find the changes ourselves – the Compliance department never told us what was changed when a new version was released. Also, we were always told that we, the customer service representatives, were not there to enforce the P&P. In complex situations, that would be understandable, but to be kept from enforcing simple things was truly frustrating.

    I agree that having a constantly shifting P&P is not a good thing. Of course, procedures in any business will shift and change from time to time as new things arise, but in the MLM world, that could be the difference between a commission earned or a commission withheld.

    One of the most interesting things I encountered when working there was how many individuals who enrolled or purchased product did not read the P&P. I honestly wonder how many individuals would have participated in this had they read the documents beforehand.

  10. […] MonaVie has used GroupThink to send its distributors a message of "you are either with us or against us" and tell them to unfriend distributors from social networks who have moved on to other companies. […]

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