Match.com’s Promotion - A Raw Deal? |
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Match.com has been running a promotion for a little while now. If you sign up for 6 months and don’t find a match, they’ll give you six additional months free. What they are really saying here is that if their product doesn’t work they’ll give you more of it. Imagine how this would work in any other industry…
- The doctor prescribes you some medicine. It doesn’t work, so the company gives you more of it.
- You go to a restaurant and the service is terrible and they get your order wrong. They offer to get it wrong for you for free the next time you come back.
- A landscaping crew comes by and tears up your lawn. They offer to do again next for free.
I’m being sarcastic in all these examples. After all, Match.com doesn’t really do anything for you on it’s own. Your success or failure with Match.com is largely what you make of it. A better promotion that would give me some confidence behind their product is a money back guarantee. Even late night infomercials selling bogus weight-loss pills offer a money back guarantee.
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Propeller10 Responses to “Match.com’s Promotion - A Raw Deal?”
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September 21st, 2007 at 6:06 am
I think for some of the target audience for match, this is perfect. I know a lot of people on Match.com are more interested in casually dating than settling down. So it really depends on what they mean by a match.
September 21st, 2007 at 7:42 am
I agree - a guarantee that refunds the cash is much stronger. The match.com approach is less so, but when you look at the target audience it might make sense. Relationships take awhile to happen.
If you don’t like my comment, tell me and I will give you two comments for FREE!
September 21st, 2007 at 8:52 am
That’s funny, but not true. There are some things that take time to work - it’s a process, no? Time may be the thing that makes the product work.
September 21st, 2007 at 8:53 pm
I was just on match.com checking out a good friends’ recent dates. I kinda agree with Shadox and Joseph though… It takes a while to know if something has worked in the relationship front. I’d take the deal if I were single and looking.
September 21st, 2007 at 10:13 pm
[...] Lazy Man and Money wonders if Match.com’s promotion is a raw deal. [...]
September 22nd, 2007 at 3:27 am
They would answer you back that 6 months is not that much to find the perfect love. However, they will be convinced that your perfect match is still online and you just didn’t find it
Aaahh marketing, isn’t it just beautiful? There is always an answer!
September 22nd, 2007 at 10:10 am
[...] Man says something about Match.com’s crappy promotion where they’ll give you more of the same if things don’t work out. I [...]
September 23rd, 2007 at 7:17 am
[...] Man and Money: Speaking of sales tactics, there’s a promotion going on right now at Match.com that Lazy Man has [...]
September 26th, 2007 at 4:42 pm
I just took that deal. If it’s an expense, then you’re right, it’s kind of no good. I’m looking at it as extra time, if necessary, for an investment to pay off.
It will also mean that after 6 months, if I’m still looking, I won’t start feeling like I have to find somebody before My membership automatically renews
After a year, worst case scenario, I’ll have had some fun and hopefully learned a bit about myself and be ready to move on.
January 5th, 2008 at 9:56 am
Oh and the worst part is that I’ve been using match.com for 6 months and asked if I could get another 6 months for free according to their promotion. They told me that the promotion did not apply to me because I had signed up for 3 months and then renewed for another 3 months. The promotion only applies to those that signed up for 6 months at the beginning. What BS!