Match.com has been running a promotion for a little while now. If you sign up for 6 months and don’t find a match, they’ll give you six additional months free. What they are really saying here is that if their product doesn’t work they’ll give you more of it. Imagine how this would work in any other industry…
- The doctor prescribes you some medicine. It doesn’t work, so the company gives you more of it.
- You go to a restaurant and the service is terrible and they get your order wrong. They offer to get it wrong for you for free the next time you come back.
- A landscaping crew comes by and tears up your lawn. They offer to do again next for free.
I’m being sarcastic in all these examples. After all, Match.com doesn’t really do anything for you on it’s own. Your success or failure with Match.com is largely what you make of it. A better promotion that would give me some confidence behind their product is a money back guarantee. Even late night infomercials selling bogus weight-loss pills offer a money back guarantee.