Match.com’s Promotion - A Raw Deal?

10
Comments

Match.com has been running a promotion for a little while now. If you sign up for 6 months and don’t find a match, they’ll give you six additional months free. What they are really saying here is that if their product doesn’t work they’ll give you more of it. Imagine how this would work in any other industry…

  • The doctor prescribes you some medicine. It doesn’t work, so the company gives you more of it.
  • You go to a restaurant and the service is terrible and they get your order wrong. They offer to get it wrong for you for free the next time you come back.
  • A landscaping crew comes by and tears up your lawn. They offer to do again next for free.

I’m being sarcastic in all these examples. After all, Match.com doesn’t really do anything for you on it’s own. Your success or failure with Match.com is largely what you make of it. A better promotion that would give me some confidence behind their product is a money back guarantee. Even late night infomercials selling bogus weight-loss pills offer a money back guarantee.

Popularity: 2% [?]

This post deals with: ... and focuses on:

Worst Ideas

Posted by Lazy Man on September 21, 2007

10 Responses to “Match.com’s Promotion - A Raw Deal?”
  1. dong Says:

    I think for some of the target audience for match, this is perfect. I know a lot of people on Match.com are more interested in casually dating than settling down. So it really depends on what they mean by a match.

  2. Joseph Sangl Says:

    I agree - a guarantee that refunds the cash is much stronger. The match.com approach is less so, but when you look at the target audience it might make sense. Relationships take awhile to happen.

    If you don’t like my comment, tell me and I will give you two comments for FREE! :)

  3. Shadox Says:

    That’s funny, but not true. There are some things that take time to work - it’s a process, no? Time may be the thing that makes the product work.

  4. The Digerati Life Says:

    I was just on match.com checking out a good friends’ recent dates. I kinda agree with Shadox and Joseph though… It takes a while to know if something has worked in the relationship front. I’d take the deal if I were single and looking.

  5. Roundup for week of 16 September 2007: California Raisin edition at Mighty Bargain Hunter Says:

    [...] Lazy Man and Money wonders if Match.com’s promotion is a raw deal. [...]

  6. The Financial Blogger Says:

    They would answer you back that 6 months is not that much to find the perfect love. However, they will be convinced that your perfect match is still online and you just didn’t find it :-) Aaahh marketing, isn’t it just beautiful? There is always an answer!

  7. » Weekly Roundup: You Took A Paycut This Week (So Did I) on Blueprint for Financial Prosperity Says:

    [...] Man says something about Match.com’s crappy promotion where they’ll give you more of the same if things don’t work out. I [...]

  8. Sales Tactics, Organizational Tactics And A Kitchen Renovation: The Roundup » Money and Personal Finance Blog In Silicon Valley Says:

    [...] Man and Money: Speaking of sales tactics, there’s a promotion going on right now at Match.com that Lazy Man has [...]

  9. Bob T Says:

    I just took that deal. If it’s an expense, then you’re right, it’s kind of no good. I’m looking at it as extra time, if necessary, for an investment to pay off.

    It will also mean that after 6 months, if I’m still looking, I won’t start feeling like I have to find somebody before My membership automatically renews ;)

    After a year, worst case scenario, I’ll have had some fun and hopefully learned a bit about myself and be ready to move on.

  10. Don S Says:

    Oh and the worst part is that I’ve been using match.com for 6 months and asked if I could get another 6 months for free according to their promotion. They told me that the promotion did not apply to me because I had signed up for 3 months and then renewed for another 3 months. The promotion only applies to those that signed up for 6 months at the beginning. What BS!

 
Leave a Reply

Previous: Lazy Man and Jealousy
Next: Weekend Round-up: Jekyll and Hyde Edition - Part 1: Hyde
 
Friends of Lazy Man and Money
Build Corporate Blog | Who Invented Baseball | Parenting Tips | No. Calories Needed | Blogging Away Fat | Grill Maestro | Weight Ladder | Best digital camera recommendations | Zecco promotion code | Square Foot Gardening | Fit Bloggers.

Lazy Man Financial Directory [About This Directory]
Financial Tools Quick Loans Credit/Debt Insurance/Mortgage Legal Services Miscellaneous Uncategorized
Retirement Planner
Mutual Fund Analysis
Think Cash Loans
Secured Loans
Cheapest Loans
Cash Advance
Payday Loan Payday Advance
Credit Card Debt
Bankruptcy
Loan Bad credit
Fleet Van Insurance
Bridging Loans
Accident Compensation Google Finance - Loan Modification - 100% Mortgages - Wikipedia Finance - Payday Loans - Payday Loans - Fair Credit Credit Cards - Senate Finance - Profit on the Crash - Term Life Insurance Quote - New York Federal Reserve Bank - payday loans - Online Tax Filing - Huge selection of credit cards side by side
Buy Rowing Machine at Argos Sports, Free & Fast Delivery
Featured Information