I'm blogging live from Finovate today. Here's an update from the third demo session:
- Mint - Releasing Financial Fitness... get a financial score based on how close you adhere to 5 personal finance principles over the last month: 1) Know your money 2) Spend less than earn 3) Use credit and debt wisely 4) Investing what you save 5) Prepared for the unexpected... Mint said this makes it "game-like", which is something that I've told MoneyStrands they needed almost a year ago. I wrote this in the past (Feeling Poor: Here Are The Two Largest Reasons Why)
- Pertuity Direct - A little like P2P, but bundles similar loans into groups similar to mutual funds.
- SecondMarket - Facilitates trades of illiquid assets. It seems very much like Ebay for financial products of the rich of and famous. Like Ebay: it doesn't take inventory.
- Acculynk - PIN debit transactions for online shopping. Security for shopping. Jumbles PIN as you enter them online. I get bored by security presentations.
- Aradiom - Security software for mobile phone applications. This is necessary, but it's not exciting unless you are creating a financial application for a cell phone. They got deductions from me for mentioning all other phones except for the Palm Pre.
- LowerMyAssessment.com - Helps homeowners save on money on property taxes. Seems like Zillow, but they say is better (i.e. "financial-grade"). In less than two minutes they said they can save me money since my assed value is 35,893.00 more than my FairMarket Value
- MoBank - Make iPhone or iTouch payments. I think I heard a month ago that Apple is entering this space. Seems cool, but I want to make sure it works with all phones and all merchants. Otherwise it's a non-starter for me.
- ZimpleMoney - Online financial agreements: loans, leases, rent, billing, etc. It's delivered as software as a service. Overall it's pretty cool, I like it.
- Jwaala - I liked them a lot last year, and still like them this year... They are a lot like Strands, Mint, Wesabe, etc... but they partner with banks. If your bank doesn't participate
I like Mint's Financial Fitness if you couldn't tell - I can't wait to check it out and see how much I fail. ZimpleMoney is also pretty cool, but it's a step behind in my voting.
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