Okay this isn't so live... it's a day after recap of the fourth session... nonetheless, here it is:
- HomeATM - Hardware prevents keystroke spying and other hacks - useful for processing transactions even more securely. I like Paypal so I don't see the value in extra hardware. Maybe if the system was broken I'd want a fix.
- Green Sherpa - Management like Mint, Wesabe, etc. However, it focuses on cashflow, which is nice. I like that I can set a plan a future mattress purchase. You can also share your financials with your family and financial planners. Good twists, I think.
- Silver Tail Systems - Monitors websites for security risks. It's not only financial, but could be used for anything. Intersting if you are running an eCommerce or banking site.
- SimpliFi - Opened with (paraphrased), "Less than 5% of people have a written financial plan... Those who do are 250% more likely to succeed in their goal." Free Personal Finance advice (legally authorized by SEC), I can't wait to try this out...
- SmartHippo - Gives more transparency for complex financial products (like mortgages). Uses power of the community like Wesabe? I'm not sure if I'd use it or not...
- DebtGoal - Helps people plan to get out of debt. Reminds me a bit of NCN Network. It helps shape people's behavior in a positive way.
- Rudder - YAPFM (Yet Another Personal Finance Management) tool... Looks forward at your financial obligations (rather than at your past like other PFM tools). This helps you budget for those future expenses to keep you in the clear going forward.
- Prosper - Prosper: Back from the quiet period; CA lenders only; borrowers from everywhere; new ratings; other financial institutions can list loans on Prosper, secondary trading market "shown today" - "available soon"
- Credit Karma - Free access to credit scores, track your history over time; educate people on credit; new debt manangement tools
Simplifi really stood out here... They could put me out of business as a personal finance writer. DebtGoal's tool seems pretty unique, even if I don't deal with debt that much
4 Responses to “Live from Finovate Startup – Fourth Demo Session”
Next: Financial Freedom in Five Years (and the Difference Between Rich and Wealthy)