Another month is in the books... or should I say my Excel spreadsheet. My spreadsheet is designed such that each row is it's own advertiser and the each column is a month. Over the course of a year the advertiser rows grow quite a bit. Even though some advertisers drop off, new ones come aboard. One of the exciting things about a fresh calendar year is that my new sheet looks much, much cleaner. I get excited by silly things.
This month I made $2041.46 after taxes from my websites. This month contained the typical game of juggling - some advertising formats dropped off while others were added or improved. I know that many will read the $2000 number and say that it's a very good number. I think it's all about expectations. I haven't seen that number grow in some time... which is a bit saddening. On the other hand, in this economy perhaps I should be happy that it hasn't dropped in half.
If I were to take out my crystal ball, the next 3-4 months is going to be good. I have a few advertisers who I could see not renewing. On the other hand, with tax season upon us, perhaps there's the opportunity for some tax company to look to advertise here. I haven't had much luck with that in the past, so I won't count on it this time.
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